World Brands Services x Fast Moving Consumer Goods
Problem/Challenge
Heading into the competitive Christmas period, NatuChips needed to strengthen brand visibility, increase consumer engagement, and drive short-term sales uplift in a cluttered seasonal marketplace. The brand faced strong competition from established snack incumbents while also needing to translate festive awareness into measurable participation and purchase behavior.
Key challenges included:
- Standing out during a high-noise holiday advertising period
- Converting social reach into real-world purchase and participation
- Driving engagement beyond passive visibility
- Supporting retail performance during peak seasonal demand
Our Solution
Marca Mercari developed and executed “Unwrap Joy for Christmas with NatuChips”, a festive, integrated consumer engagement campaign built around instant rewards, live activations, and high-performing social content formats.
The strategy combined:
- Social-first content (feed posts, reels, stories) designed to maximise reach and engagement
- A purchase-and-win mechanic encouraging consumers to buy and instantly redeem rewards
- In-store activations that generated on-the-ground excitement and additional content assets
- Paid media support to reinforce reach, impressions, and campaign visibility during the holiday period
Execution ran from November 22 to December 12, 2025, delivering a consistent content cadence supported by live activations and promotional advertising.
Results (Stats, Visuals, KPIs)
We achieved significant results for the client, highlighted by the key performance indicators (KPIs) below:
| Metric | Before Our Solution | After Our Solution | Percentage Improvement |
|---|---|---|---|
| Reach | 1,650 | 266,666 | 16,060% |
| Impressions | 12,331 | 450,937 | 3,556% |
| Engagement Rate | 3.39% | 10.29% | 203% |
| Follower Growth | -0.1% | +0.5% | 600% |
Quote/Testimonial
“The Unwrap Joy campaign successfully brought together festive storytelling, consumer rewards, and retail activation, delivering strong engagement and meaningful participation during the Christmas period.”
— Brand Team, NatuChips
Final Thought
The “Unwrap Joy for Christmas with NatuChips” campaign demonstrates what happens when brand storytelling, consumer incentives, and retail activation work together as one system.
In a highly competitive FMCG category and during the noisiest retail period of the year, NatuChips did not simply show up, it stood out. By pairing social-first creative with purchase driven rewards and in store activations, the brand moved consumers from awareness to action, delivering measurable uplift across reach, engagement, and participation.
This campaign reinforces a core belief at Marca Mercari, visibility alone is not enough. Brands win when campaigns are designed to convert attention into behavior and behavior into sales, especially during peak commercial moments.
Ready to Activate Your Brand?
If you are a brand manager or marketing team looking to cut through clutter, drive real engagement, and support retail performance with campaigns that deliver results, Marca Mercari is built for you.
We specialize in end to end FMCG campaign execution, from concept and creative to influencer marketing, in store activation, and performance media.
Let’s build your next high impact campaign.
👉 Get in touch with Marca Mercari to discuss your next brand activation.
